hi there.
I am a digital production lead with 15+ years of uniquely deep and wide experience across digital campaigns and platforms. The productions I've led range from platform work like site builds and redesigns to immersive WebGL experiences and mobile apps - then across the digital spectrum to advertising projects such as paid media and 360 campaigns, CRM and lead generation, brand partnerships, and a lot in between.
I have driven projects from the agency, partner and brand side, and overseen 7-figure production budgets for mostly Fortune 100 companies. My expertise spans the entire project lifecycle, from strategy, scoping and design, to development, testing, release, and maintenance mode.
As a project lead overseeing teams of producers, creatives, engineers, partners and clients, I enjoy the challenge of thoughtfully navigating the overlapping and often conflicting needs and priorities to steer the teams toward a shared vision of success.
I love the delicate balance of art, science, emotion and utility in order to bring valuable experiences to people through beautiful, effortless design, whether that be a seamless checkout flow or engaging storytelling. And while I have a strong acuity for the work itself, I am most passionate about how the work is done - operations, the project approach, and ensuring the team is motivated and supported while servicing the highest of standards.
When I'm not doing producer things, I am a busy body who loves to run, travel, swim and photograph landscapes.
I always look forward to an opportunity to develop and grow teams, partnerships and programs for agencies or brands.
skills
I specialize in delivering complex product launches, platform-led initiatives, and brand campaigns for ambitious and high-caliber teams. I understand the difference use cases and methodologies for leveraging a Scrum framework with an ecommerce project versus a waterfall/hybrid approach for a creative-driven experience—including the various tools and mechanics to employ for each.
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Project Management
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Account Management
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Certified ScrumMaster
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Scoping and Staff Planning
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Project Planning, Briefing, Kickoff
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Brand, Media & Tech Partnerships
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Integrated 360 Campaigns
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Brand Guidelines, Design Systems and Component Libraries
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Dev Ops and Web Ops
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Analytics & SEO
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UX Research & Testing
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Process Creation & Implementation
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Market Localization
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Experience and Visual Design
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Game Design and World Building
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Ecomm (Cart & Checkout)
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CMS (AEM, Headless)
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Android and iOS Apps
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Paid Media and DCO Campaigns
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Unreal, Unity and WebGL
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Brand Identity Initiatives
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Accessibility Compliance
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New Business Pitches
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Basecamp, Trello, Flow, Jira, Confluence, Smartsheet, Invision, Asana, Microsoft 365, Google Suite, Frame.io, Figma
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Team Training and Management
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Agency Operations & Cross-Functional Delivery
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Good Vibes✨
experience
brands
Hyundai
Genesis
Kia
Lexus
Toyota
Oakley
Capital One
NBA
Adidas Originals
Old Navy
The North Face
The Walking Dead
Sony Pictures
Disney Channel
Radio Disney
Focus Features
Dreamworks
RealD 3D
Warner Bros
The History Channel
eBay
Adobe
Sony VAIO
Samsung
Flywheel Sports
Tonal Smart Home Gym
Coors Light
Quaker Oats
NatureMade
awards
Google x NBA Pixel Arena App
Genesis.com Redesign
Flywheel "Fly Anywhere"
At-Home Bike App
2018 Bronze Clio Sports
Hyundai Genesis AR App
2015 IAC Best Auto App
The Walking Dead Chop Shop App
2015 Gold Clio
2015 Cannes Lions Shortlist
2014 Silver Effie
2014 One Show
2014 Webby
2014 National Gold ADDY
2014 SXSWi Finalist
2014 Ad Critic Top 20
2014 IAC Best of Show
iTunes #1 Auto Lifestyle App
2014 Digiday Best in Show
2014 Cannes Lions Shortlist
2014 IAB MIXX Silver
agencies
Innocean USA
Jam3 / .monks
72andsunny
Team One
R/GA
AKQA
David & Goliath
Phenomenon
Heavenspot
Sid Lee
TVGla
Saatchi & Saatchi
when in doubt, simplify.
Eric Ries, The Lean Startup
projects
I manage the full lifecycle of interactive projects.
requirements gathering and discovery → scoping and definition → UX and visual design
frontend and backend development → QA → deployment → maintenance and optimization
I have a wide breadth of experience leading different types of digital projects, with a deep knowledge in delivering website and web/native applications - especially 3D experiences. In addition to running projects from inception to delivery, I also have extensive experience with joining teams mid-flight to lead projects to delivery. As a freelancer, I have learned to be quick to adapt to new processes, teams and needs, jumping in to support and lead with minimal transition time.
"She’s a strategic and creative thinker, helping bring the best product to life with her commitment, understanding of the medium and target consumer. She’s a team player that inspires her team to bring their best work to the table. I love her can do attitude and professionalism, and ability to lead initiatives to success."
- Executive Producer
"I’ve been fortunate to have worked with her. . . on a few of the most impactful digital products that Innocean has put out. Among the many ways Ashley will help push an idea forward, it’s her attention to detail and managing complexities that, as a creative lead, I found so important. Also as a creative lead, I always find it critical to have a creative partner in the producer role and with Ashley this has been the case."
- Creative Director
"But Ashley is so much more than just a producer. She exhibits an exceptional level of business acumen, and easily sees the bigger picture from both the client's and the agency's perspective. She contributes high-level creative and strategic thinking on every project she is involved with, and has a knack for keeping creative teams on strategy, while balancing budgets and timelines."
- VP of Technology
View LinkedIn for more.
recommendations
let's connect
I am open to hybrid roles in the greater LA and OC areas, and remote opportunities preferably in PT and CT time zones.