HYUNDAI GENESIS
SUPER BOWL & VEHICLE LAUNCH SITE
HIGHLIGHTS
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Super Bowl Campaign Destination
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Responsive Site
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Custom Vehicle Configuration Tool
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ACCOLADES
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2014 FWA Public Shortlist
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The 2015 Hyundai Genesis was an all-new luxury sedan that debuted before an audience of 100 million viewers during the the 2014 Super Bowl. The online campaign destination, HyundaiGenesis.com, needed to withstand supreme traffic spikes, fully express the suite of impressive safety features and elegant designs, and secure handraisers in advance of its upcoming availability in dealerships.
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The responsive site offered users a rich visual configuration tool named the Design Studio, which showcased the car in a gallery of high-res beauty photography – each image dynamically customizable by color, trim, leather and wheels.
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The site experienced record-breaking HyundaiUSA.com traffic and greatly surpassed all lead generation KPIs.